Intro

• Attracting Attention – a focal point is useful in catching the audience attention
• Examples of point of emphasis include, lines leading up to the center, unique sizes, color and contrast and even close ups
• Bad scenarios are when details in a design look the same either in scale or shape
• Focal points can be more than one

Ways to Achieve Emphasis

• Emphasis by Contrast – creating light in dark designs, a certain boldness, clear against blurred and white among black
• Emphasis by Isolation – when there is no overlapping or clustered, and isolation/space is balanced well
• Emphasis by Placement – using different points of view and having a equal balance

Degree of Emphasis

• One element – Certain themes can attract the viewers eye
• Maintaining Unity with a focal point – the focal point with unity is used to create a harmonius pattern

Absence of Focal Point

• Emphasizing the Whole Over the Parts – sometimes emphasis can be on all of the parts of a design rather than a single point
• the designer chooses the emphasize a whole surface